Shazamtech: Using Technology to Enhance the Value of Commercial Real Estate Assets

20:44 Jan. 02, 2020 Intern Journalist of IT Times: Yiyun Qian

Commercial real estate technology asset management, this is a new track.

In May 2019, VTS, a commercial real estate technology company in the United States, obtained a D-round financing of 90 million dollars, becoming one of the largest venture capital transactions in the commercial real estate market. VTS, founded in New York in 2011, is a big data technology and marketing service company for commercial real estate management. Through the real estate data management platform, it solves the problem of low demand efficiency matching in commercial real estate management and leasing processes for developers, brokers, and investors.

Shanghai Shazamtech Co., Ltd. (hereinafter referred to as Shazamtech) aims to develop into a ‘Chinese version VTS’. Shazamtech is a leading high-tech enterprise in the field of commercial real estate asset management in China, focusing on researching the innovation and application of artificial intelligence, Internet of Things technology, and SaaS systems in commercial real estate. It has independently developed a complete intelligent system for commercial real estate technology asset management, helping commercial real estate holders achieve intelligent, data-driven, standardized, and secure asset management models.

At a recent media conference, Hailang Liu, CEO of Shazamtech, brought Shazamtech's ‘Life of Everything’ artificial intelligence tenant management solution.

Solving Tenant Management Pain Points with ‘Life of Everything’

Difficulty in attracting investment, incomplete rental and revenue indicators, and high vacancy rates; Tenant management information lags behind, and managers are unable to understand the building's enterprise; Insufficient building services, forcing high-quality customers to leave... The pain points in traditional tenant management are full.

The ‘Life of Everything’ artificial intelligence tenant management solution connects the property owners, property managers, enterprises, tenant personnel, and the building itself in the building ecosystem. Like humans, it has the ability to perceive, self judge, analyze, and control. Ultimately, the improvements and value advantages brought by these behaviors will be reflected in the revenue of asset managers’ financial statements.

Taking the intelligent prediction of tenant rental behavior as an example, if a building can predict which tenants may need to vacate the lease abnormally and which may need to temporarily expand the lease midway, it can take action in advance to reduce rent losses caused by rent evasion and empty lease, and on the contrary, it can also avoid losing important tenants. The ‘Life of Everything’ tenant management solution can use algorithms to extract relevant factors from massive data for quantitative analysis, identify potential mid way rentals and mid way rentals with a certain probability of accuracy, and proactively warn to minimize tenant turnover and reduce vacancy losses in project units.

Taking tenant enterprise management and tenant personnel management as examples, if the building can accurately grasp the type of tenant enterprise, tenant employee characteristics, and tenant personnel behavior data entering the building, and conduct corresponding analysis, it can provide more data reference for commercial complexes in investment positioning, brand selection, etc.

At present, the ‘Life of Everything’ artificial intelligence tenant management solution can provide commercial real estate managers with customized services such as intelligent prediction of tenant rental behavior, deeply optimized office scenarios, artificial intelligence hardware systems, property management empowerment, user profiling, tenant value-added services, and more.

Technology Asset Management Enhances the Value of Commercial Real Estate

Hailang Liu said that technology asset management is not an IT system for project management, but through technology, it helps asset managers open up resources and reduce costs, improve asset returns and value.

Wherever there are commercial buildings, there is a demand for commercial real estate asset management. From the ‘World's First Skyscraper’ family insurance building, which was only 42 meters long in Chicago in 1885, to the ‘China's Highest Building’ Shanghai Tower, which is 632 meters long, the growth of 42 meters to 632 meters has also increased the corresponding demand for commercial real estate asset management.

Commercial real estate asset management is full of the entire life cycle of construction investment, financing, construction, management, and retirement. Traditional commercial real estate asset management is mainly based on human experience, and many details cannot be maximized. Combining technologies such as big data, artificial intelligence, and the Internet of Things with commercial real estate asset management can make up for the shortcomings of traditional asset management and bring opportunities to improve asset management efficiency.

On the basis of providing standardized management systems and solutions for commercial real estate holders, Shazamtech can also create customized services based on the needs of commercial real estate users, continuously improving management efficiency and scientific decision-making.

It is worth mentioning that Shazamtech's system is open and can connect with customers’ own systems to provide value-added services. If the developer already has their own management system, Shazamtech can interface with the developer's own system through API interfaces for cooperation and empowerment. Return to Sohu to see more.

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